Jiffy

Grocery delivery service in London. As the art director, I participated in shaping the new brand, launched an advertising campaign to promote the service in London, and designed the user interface for the key features of the B2C application.

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Context:

  • Launched pilot application;

  • High competition among services in London;

  • Small team, limited budget, and tight deadlines.

Market analysis

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Problems:

  • Stock branding is identical to competitors + the same key message about delivery speed;

  • Lack of connections between communication and product;

  • Launch of delivery services in new areas of London;

  • Complex navigation structure in the app.

Solutions:

  • I proposed a radical "Cosmos" concept focusing on differentiation from other services. I created product photography guidelines for the dark store;

  • Simultaneously, I launched an outdoor advertising campaign in three new areas of the city: creatively played with the brand name and collaborated with the contractor to create a clear case study;

  • While coordinating the contractor's work, I updated the main navigation in the app and added gamification elements to the order waiting screen.

Concept "Space"

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Campaign in new district of London

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New navigation in the app

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Results:

  • Launch of delivery services in three new areas of the city;

  • Increase in the number of orders by 4.5 times;

  • Enhanced brand recognition and differentiation from competitors.