Kinopoisk

Kinopoisk is a Russian online database of information related to films and TV shows. Since 2018 is also a subscription video on demand streaming service. I developed the service as a lead product designer.

Portfolio

Context:

  • Launch of the Kinopoisk HD online movie theater;

  • Rebranding and redesign of the service;

  • Availability on various platforms: from TV to cars.

Problems:

  • Low market share among Russian online movie theaters;

  • Need for launch in Yandex Auto;

  • Different presentations of pricing plans across devices.

Solutions:

  • I led the project for launching Kinopoisk in Yandex Auto;

  • Developed an advertising landing page to attract new users;

  • Updated the presentation of pricing plans on all platforms.

Portfolio

Kinopoisk for Yandex Auto

Portfolio

Results:

  • Increase in the number of users and content views through Yandex Auto;

  • The number of payments grew by 20% (of which 60% were from new users).