Context:
An offline clothing manufacturing business;
Plans for scaling and brand creation;
Small production team.
Problems:
Change in business model (from external B2B orders to a B2C model);
Lack of marketing and design specialists;
Absence of established processes.
Solutions:
Developed several brand concepts;
Assembled a marketing and design team;
Conducted workshops and training for the team;
Implemented tools for automating business and design processes.
Results:
Transition to a new business model and revenue growth;
New design and marketing team;
New visual communication strategy;
Brand mentions in top media outlets.