Yandex

Yandex Market is a Russian online service for the selection of goods and shopping. As a lead product designer, I actively participated in the development of services for businesses (27 000 MAU).

Portfolio

Context:

  • Launch of a joint venture between Sberbank and Yandex, emergence of new directions and services;

  • Access to a well-equipped UX lab and the ability to conduct independent research;

  • Opportunity for training and knowledge sharing with other Yandex teams;

  • Outdated technical infrastructure of Yandex Market (Legacy).

Problems:

  • Frequent changes in the marketing model (CPC ↔ CPA);

  • Lack of technical capability for individual product uploads for small businesses;

  • Abandonment of the "Lego" framework and transition to a proprietary component base;

  • Low NPS of partner services.

Solutions:

  • Implemented regular UX research for the B2B direction: preference testing, diary studies, A/B testing, and side-by-side testing;

  • Established a process for recruiting and onboarding junior designers;

  • Developed a design system for B2B services, taking into account new technical requirements and guidelines;

  • Initiated the launch of a project for individual product uploads, structured the tasks, and engaged resources outside the team for technical implementation;

  • I led the "Profit Calculator" project to attract new business partners.

Key projects

Portfolio

Results:

  • NPS of partner services increased by 11% (last quarter of 2018);

  • The individual product upload project was successfully launched, allowing sellers to list products without their own website;

  • Over 1,000 new business partners were attracted through the "Profit Calculator" project (first quarter of 2019);

  • The total number of sellers increased by 9% (third quarter of 2019).